Micro-Marketing Strategies, Self-Care, and AI Prompts

This week’s them is holiday self-care. Enjoy done-for-you content marketing + pro tips to help boost your patient retention and acquisition rates.

This week’s ChiroPractice Toolkit includes a collection of done-for-you social media posts, an email newsletter, and a printable download that reminds patients to practice self-care during this busy holiday week.

In this issue:

• Marketing in Minutes: Small Actions, Big Wins for Chiropractors

• AI Prompts for Chiropractic Marketing

• Done-for-you white label marketing content: Holiday self-care theme

Are you tired of feeling overwhelmed by marketing?

Between patient care, managing your team, and keeping your office running smoothly, who has time for elaborate campaigns?

You don't need hours to make a marketing impact. With just 10 minutes a week, you can build stronger patient relationships and build trust and authority in your local community.

5 Micro-Marketing Strategies That Take Less Than 10 Minutes a Week

Choose one of the following micro-strategies and stick with it consistently to see results.

1️⃣ Google My Business Posts: A 60-Second Spark

Posting weekly to your Google Business Profile helps boost your local rankings because it shows Google that your business is up-to-date and active.

What to post? Try these simple ideas:

• Weekly Spark: Share a seasonal tip or fun fact your patients will love. For example, "Did you know regular adjustments can help boost your immune system during winter?"

• Creative Twist: Launch a seasonal “Wellness Reminder" photo series around every holiday you celebrate, such as Christmas or the New Year. Snap a quick pic of your decorated office, a wellness checklist, or a simple self-care tip.

• Pro Tip: Encourage engagement with a question like, "What's your go-to self-care tip during the holidays?"

2️⃣ Turn Customer Reviews Into Conversations

• Thank Thoughtfully: Go beyond "Thanks!" Personalize responses: "We're thrilled to hear your adjustments are helping with your holiday stress, [Name]! We look forward to seeing you again soon."

• Address Gently: For less-than-perfect reviews, follow Acknowledge, Apologize, Offer a Solution. Example: "We're sorry your last visit didn't meet expectations, [Name]. We'd love to make it right—give us a call so we can discuss!" For more ideas and support on responding to negative reviews, check out my “How to Respond to Negative Reviews” 7-step checklist on AWeber.

• Creative Twist: Showcase positive reviews! Feature them on social media, your website, or even in your office.

3️⃣ Lean on White-Label Content

White-label content is pre-written or pre-designed material that your practice can brand as its own. It’s designed to save time and effort while providing high-quality, customizable resources such as:

• Helpful social media posts

• Email newsletters

• In-office handouts.

Users can edit and personalize white label content to match their brand, making it appear as if they created the content themselves. Remember to publish service-based content for the best results.

4 Benefits of white-label content:

1. Time-Saving: No need to create content from scratch.

2. High-Quality: Access to professional, engaging content.

3. Cost-Effective: More affordable than hiring an in-house marketing team.

4. Consistent Branding: Maintain a professional and consistent brand image across all platforms.

Pssst: Use the white label content in your Chiropractic Toolkit for a true 10-minute marketing strategy!

Get more than $2,000 of professionally-written white label content every month for only $200/year when you subscribe to the paid version of ChiroPractice Toolkit.

4️⃣ Patient Emails: Quick Connections

• Weekly Tip: Send a short email with valuable advice. For example: "3 Stretches to Stay Comfortable During Long Holiday Drives."

• Creative Twist: Add a personal touch. Include a brief holiday message from the team, or share a behind-the-scenes photo of your office holiday decor.

5️⃣ In-Office Visibility: Holiday Touch-points

• Front Desk Power-Up: Use your front desk as a marketing tool! Display wellness resources, a small seasonal giveaway, or a QR code linking patients to your Google profile for reviews.

• Creative Twist: Offer a fun raffle for patients who interact with your social posts or leave a review during the holiday season.

Marketing doesn't have to be a chore.

With small, consistent actions, you can build stronger patient relationships and keep your practice top of mind—even during the busiest season.

Try one of these ideas this week and watch the difference it makes!

AI Prompts to Support 10-Minute Marketing for Chiropractors

Use these prompts with ChatGPT or Google Gemini (free or paid versions), to make the most of your 10-minute marketing routine.

Switch out the terms in brackets to personalize these prompts for the type of medicine you practice.

Your results will differ from the examples below. Feel free to improvise on the prompts for more unique, personalized results.

1. AI Prompt For Google Business Profile Posts

Prompt: "Write a 50-word Google Business Profile post sharing a winter wellness tip for [chiropractic] care. Make it engaging and include a call-to-action to book an appointment."

2. AI Prompt For Social Media Engagement

Prompt: "Create a social media caption for a festive 'Caption This!' contest featuring a fun, [chiropractic]-themed holiday image. Keep it lighthearted and include a call-to-action to encourage comments."

3. AI Prompt For Review Responses

Prompt: "Write a thoughtful and personalized response to a 5-star review for a [chiropractic] practice, thanking the patient and highlighting the benefits of their last adjustment."

4. AI Prompt For Quick Patient Emails

"Draft a short email to patients sharing 3 stretches they can do during long holiday travel to stay comfortable. Include a warm, personal tone and a holiday greeting."

5. AI Prompt For In-Office Signage

"Generate text for a small sign encouraging patients to leave a Google review during the holidays. Make it festive, friendly, and include a QR code placeholder."

Chiropractors, Don’t Forget Your Own Self-Care

As we move into this busy week, I want to take a moment to remind you how important you are to your patients, team, and family.

Self-care tips aren’t just for your patients — they matter for you, too!

So close the door, take a deep breath, and crank up your favorite music from time to time. Enjoy a cinnamon water, step outside for a breath of fresh air, and let yourself enjoy moments of gratitude.

Photo by Kampus Production

Here’s hoping your week is filled with all the good things you wish for.

Warm Regards,

Rhonda

This Week’s Done-for-you White Label Content

Welcome to this week’s ChiroPractice Toolkit white label content!

This week’s white label content is valued at $675 and includes:

• 5 done-for you Facebook posts

• 1 Email newsletter

• 1 In-office handout | Download

Simply copy, paste, and publish the marketing content to your social media pages, email platform, or any other places that work for you. Your license allows you to change and publish the content as you see fit.