Mid-week Mini
What’s happening this week in chiropractic care.
ICA Veers from Traditional Convention Format for Its 99th
This week, the International Chiropractors Association (ICA) is gearing up for its 2025 Convention, taking place in Florida at the Sheraton Sand Key Resort in Clearwater Beach this April.
In celebration of its 99th anniversary, the ICA is breaking away from the traditional format:
There will be no continuing education sessions at this year’s convention.
This year’s focus is all about fellowship, connection, and collaboration. Shaping the future and celebrating the profession will be top priorities, making this a can’t-miss event for ICA members and fans alike. Registration is now open.
New Year, New Technology?
Photo by Andrea Piacquadio
The right technology can increase your office’s efficiency, patient care, and customer service. But understanding exactly what you need (and what does what) can be a real chore.
If this sounds familiar, the ACA’s report on patient-centered technology is a great place to start. The article outlines the types of programs chiropractors commonly use and offers tips for selecting the best options for your practice.
Don’t Make This Mistake Today if You Hope to Sell Your Practice Someday
Image by Tumisu
Will renting out space make it tougher to sell your practice someday?
It might.
The Strategic Chiropractor explains why renting might make your practice more difficult to sell.
If you’re considering renting a room to an associate but also thinking you might sell your practice “someday,” this one’s a must-read.
Let’s Talk Headaches
Photo by Claudia Barbosa
Headaches are on people’s minds—literally. Over 3 million Google searches about headaches were made in the past month alone.
If you’re looking for your next post or article idea, consider addressing headaches. Share tips, answer common questions, or provide advice on headache relief and prevention.
It may not sound very “Christmas-y,” but headaches are top of mind for many this time of year.
Too busy to create content? Check out the headache-themed, done-for-you content in this week’s Chiropractic Toolbox, arriving in subscriber inboxes this Sunday evening.
Here’s wishing you a busy, fulfilling week—don’t forget to carve out time for your own self-care during this holiday season.
Warm regards,
Rhonda Bradley
P.S. If boosting patient acquisition and retention is on your 2025 goals list, I can help. My boutique marketing services are tailored to your practice’s needs. Plus, I offer express holiday services: Boost patient retention with helpful Facebook posts - beginning tomorrow morning. All it takes is a 15-minute phone call.